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Cambridge Analytica to close

Alfie · 5 · 232

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Offline Alfie

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Cambridge Analytica: Facebook data-harvest firm to shut

Cambridge Analytica, the political consultancy at the centre of the Facebook data-sharing scandal, is shutting down.

The firm was accused of improperly obtaining personal information on behalf of political clients.

According to Facebook, data about up to 87 million of its members was harvested by a quiz app and then passed on to the political consultancy.

The social network said its own probe into the matter would continue.

"This doesn't change our commitment and determination to understand exactly what happened and make sure it doesn't happen again," said a spokesman. "We are continuing with our investigation in cooperation with the relevant authorities."

http://www.bbc.com/news/business-43983958
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Offline Alfie

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From the company's own website:

Cambridge Analytica and Scl Elections Commence Insolvency Proceedings and Release Results of Independent Investigation into Recent Allegations

London, UK – May 2, 2018—Earlier today, SCL Elections Ltd., as well as certain of its and Cambridge Analytica LLC’s U.K. affiliates (collectively, the “Company” or “Cambridge Analytica”) filed applications to commence insolvency proceedings in the U.K.  The Company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica.

Additionally, parallel bankruptcy proceedings will soon be commenced on behalf of Cambridge Analytica LLC and certain of the Company’s U.S. affiliates in the United States Bankruptcy Court for the Southern District of New York. 

Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the Company’s efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.   

In light of those accusations, noted Queen’s Counsel Julian Malins was retained to conduct an independent investigation into the allegations regarding the Company’s political activities.  Mr. Malins report, which the Company posted on its website today, concluded that the allegations were not “borne out by the facts.” Regarding the conclusions set forth in his report, Mr. Malins stated:

“I had full access to all members of staff and documents in the preparation of my report.  My findings entirely reflect the amazement of the staff, on watching the television programmes and reading the sensationalistic reporting, that any of these media outlets could have been talking about the company for which they worked.  Nothing of what they heard or read resonated with what they actually did for a living.”

Despite  Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully, which view is now fully supported by Mr. Malins’ report, the siege of media coverage has driven away virtually all of the Company’s customers and suppliers.  As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the Company into administration.

While this decision was extremely painful for Cambridge Analytica’s leaders, they recognize that it is all the more difficult for the Company’s dedicated employees who learned today that they likely would be losing their jobs as a result of the damage caused to the business by the unfairly negative media coverage.  Despite the Company’s precarious financial condition, Cambridge Analytica intends to fully meet its obligations to its employees, including with respect to notice periods, severance terms, and redundancy entitlements.

https://ca-commercial.com/news/cambridge-analytica-and-scl-elections-commence-insolvency-proceedings-and-release-results-3
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Online caller

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I note that statement from the company fails to make any mention of the covert filming?

However, there has been so much rubbish written about this, so much so, that this company being out of the game will change nothing as there are hundreds of others doing the same and I still believe it to be complete drivel that thiis 'breach' somehow got Trump elected.

Just look at this explanation from the beeb as to how it works and the claims their report makes and ask yourself, 'really'? Bearing in mind all this comes from what you do and like on facebook. And any so-called success from such analysis assumes we are all susceptible to any subsequent adverts we receive.

I think it's a great con trick.

http://www.bbc.com/news/av/technology-43674480/facebook-data-how-it-was-used-by-cambridge-analytica

Another explanation here:

https://www.forbes.com/sites/jabezlebret/2018/04/06/most-are-wrong-about-cambridge-analytica-and-that-is-not-the-scary-part/#3aa90f6460af




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I note that statement from the company fails to make any mention of the covert filming?

However, there has been so much rubbish written about this, so much so, that this company being out of the game will change nothing as there are hundreds of others doing the same and I still believe it to be complete drivel that thiis 'breach' somehow got Trump elected.

Just look at this explanation from the beeb as to how it works and the claims their report makes and ask yourself, 'really'? Bearing in mind all this comes from what you do and like on facebook. And any so-called success from such analysis assumes we are all susceptible to any subsequent adverts we receive.

I think it's a great con trick.

http://www.bbc.com/news/av/technology-43674480/facebook-data-how-it-was-used-by-cambridge-analytica

Another explanation here:

https://www.forbes.com/sites/jabezlebret/2018/04/06/most-are-wrong-about-cambridge-analytica-and-that-is-not-the-scary-part/#3aa90f6460af

Two very interesting pieces Caller: thanks for posting them. My own take on this:

- Cambridge Analytica is simply restructuring and none of their very clever staff will be unemployed for more than a second.
- Did they influence the election? Possibly, but I agree with the BBC article; who can prove it. It was in the interests of their marketing team to 'big up' their influence to get more customers and what better than to claim to have swung a US election.
- Were the Russians involved? For sure. If this were a boxing match, the weaker boxer would try every dirty trick to shake the stronger boxer. The weaker your opponent, the stronger you become. Putin is a pugilist, a master of dirty tricks, and the Russians are doing a 'good job' so far. It is notable that the talk about the chemical attack in Syria has gone quiet.
- Did Trump collude? No. Did those who stood to gain from a Trump victory? For sure. Trump is more puppet than puppet-master. We are not even close to seeing those pulling the strings.

With (potentially-leveraged) international tension comes increased demand for weapons comes increased defence spending. A select number of people are securing their wealth. If you create a hostile, threatening environment who could possibly question the need for trillions to be spent on the most modern weapons?


Offline Alfie

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Given the dirty tricks they said they had used for their clients against political oponents, I find it quite funy that they are complining about not getting a fair press.


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